A variety of illustrations. From technical to fun.

Technical Drawings

Citysage required a technical drawing to illustrate the use of their Lidar technology in capturing stream flow data. The drawing needed to be clean, modern, and aligned with the brand’s visual guidelines, utilizing their established colors and fonts to maintain consistency.

THE APPROACH

I developed a streamlined technical illustration that showcased the Lidar system in action over a stream environment. The diagram featured the system emitting beams to measure stream flow, visualized with gradients of Citysage’s eco-green and purple brand colors to mimic Lidar’s scanning effect. Supporting text was presented using the brand’s modern sans-serif font for clarity and legibility. The layout emphasized simplicity, balancing technical precision with an accessible design aesthetic to engage both technical and non-technical audiences.

Apps + Dashboards

Citysage required a realistic mockup of their app in use to showcase its functionality and capabilities. The mockup needed to accurately reflect the app’s interface, using real data where possible, and align with the company’s established branding, including the logo, fonts, and colours.

THE APPROACH

I created a highly detailed and realistic app mockup, ensuring the interface accurately represented the Lidar data being collected. Real data was used where possible to simulate app functionality, creating a genuine user experience. The design adhered to Citysage’s brand guidelines, using the eco-green and purple gradient from the logo, along with the brand’s modern sans-serif typography. The mockup was designed to be clean and intuitive, focusing on functionality while visually reinforcing the brand’s identity and its eco-friendly tech solutions.

Illustrations

BCLC needed a poster to welcome retailers to a training event focused on their new equipment. The design should be engaging, informative, and align with the ongoing educational campaign for the new machines.

THE APPROACH

For the poster design, I used illustrations from the trainer portion of the LTR project, which provided a fun and approachable visual element. I combined these illustrations with the brand’s colors and fonts in a clean, block-style layout. The overlapping illustration added energy to the design, while the typography and color scheme ensured consistency with the rest of the campaign. This approach created a visually cohesive and inviting welcome for the training event attendees, while reinforcing BCLC’s brand identity.